Internet

As Enabler

Internet

As

Enabler

Faster adoption of smartphones, cheap data prices etc. have helped businesses to add another channel to reach consumers in a more efficient manner.

Indians are amongst the largest consumers of Internet in terms of time spent as well as in terms of data consumed.

Faster adoption of smartphones, cheap data prices etc. have helped businesses to add another channel to reach consumers in a more efficient manner.

Indians are amongst the largest consumers of Internet in terms of time spent as well as in terms of data consumed.

hours spent on internet
Consumer spends on internet

Blended mobile ARPU*
(USD)

Source: Appannie (Data as on FY 21) & Vodafone Idea Investor Presentation – Dec’20 *ARPU: Average revenue per user

Blended mobile ARPU*
(USD)

Source: Appannie (Data as on FY 21) & Vodafone Idea Investor Presentation – Dec’20 *ARPU: Average revenue per user

Factors driving growth

Average Internet consumption in India is amongst the highest but online spending is amongst the lowest

Rising per capita to drive exponential growth in industries leveraged on Internet access

E-commerce spends at ~5% of retail v/s 20%+ in US and China*

Multiple categories like Groceries, Apparel, Services, Entertainment, Financialization of savings, etc., to benefit from this trend

Factors driving growth

Average Internet consumption in India is amongst the highest but online spending is amongst the lowest

Rising per capita to drive exponential growth in industries leveraged on Internet access

E-commerce spends at ~5% of retail v/s 20%+ in US and China*

Multiple categories like Groceries, Apparel, Services, Entertainment, Financialization of savings, etc., to benefit from this trend

Beneficiaries

Ecommerce platform

E-commerce platforms/Classified or matchmaking platforms

Fintech Online

Fintechs/Online Intermediaries

Digital Gaming

Digital media players – Library owners, Gaming companies

Internet service providers

Internet service providers/data centers

Geo tagging

Geo-tagging/mapping players

Ecommerce Logistics

E-commerce logistics companies

Source: Union AMC Internal Research; *Bernstein Research data as of FY 2019

Beneficiaries

Ecommerce platform

E-commerce platforms/Classified or matchmaking platforms

Fintechs/Online Intermediaries

Fintech Online
Digital Gaming

Digital media players – Library owners, Gaming companies

Internet service providers/data centers

Internet service providers
Geo tagging

Geo-tagging/mapping players

E-commerce logistics companies

Ecommerce Logistics

Source: Union AMC Internal Research; *Bernstein Research data as of FY 2019

Evolution of automobiles →